London
10 Piccadilly
Proposals for a London landmark building
Discover plans to refurbish and enhance this historic Grade II listed building.
The Crown Estate is bringing forward plans for the sensitive restoration and refurbishment of the building at 10 Piccadilly to deliver a mix of uses from high quality office space to new food and retail.
Working with world-class heritage specialists Donald Insall Associates, and architects Piercy & Co, the plans seek to ensure the building continues to play a prominent role that contributes to the vitality of the West End.
Following our public engagement event in 2023 and after a thorough review of the scheme, we have made some changes to our proposals.
The Site: 10 Piccadilly, London, W1J 0DD
Stage: Pre-Application Consultation
Building Type: Commercial
How 10 Piccadilly could look from Coventry Street.
Next Steps
Timeline for proposed plans
July - Autumn 2023
Public consultation
Summer 2024
Planning application to be submitted to Westminster City Council
Q3 2024
Application expected to be considered by Westminster City Council
Early 2025
Construction work to begin on site (subject to planning permission being granted)
Restoring and retaining a treasure
A Grade II Listed building that has stood at the heart of Piccadilly Circus for nearly 100 years.
Constructed in 1925, the building was first home to the Swan and Edgar Department Store before it was the flagship store for Tower Records in the 1980s. The existing building was internally re-modelled in the 1980s and has in recent years continued to offer office and retail space, including at 55 Regent Street.
The building systems are now approaching their end of design life, and the office floors are in need of upgrade to meet the needs of modern occupiers. The planned refurbishment is proposed to ensure that the building is fit for the future, and includes structural improvements, as well as the introduction of new windows and insulation, all whilst respecting its heritage.
The Crown Estate’s ambition
The Crown Estate’s proposals seek to refit and refurbish the building, retaining the fabric of its historic character while upgrading its condition.
The plans aim to improve the building’s sustainability credentials to meet the highest standards.
Whilst introducing new uses to the building such as food and retail, as well as improving amenities and layouts for office space, in line with the needs of modern occupiers.
The development will:
Refurbish and enhance this historic 100-year old building by reimagining an exciting multi-use destination while protecting its heritage
Provide modern office space that supports the West End economy through increasing job opportunities
Improve 10 Piccadilly’s environmental performance through a refurbish-first approach, using low carbon materials , replacing outdated windows and introducing new greening
Deliver new outstanding food and drink outlets, including a food hall
Documents
Explore PDFs and files covering the development and planning
July 2023 - Newsletter
May 2024 - Newsletter
Iconic location
The building at 10 Piccadilly is located between Regent Street and Piccadilly – and overlooks the iconic Piccadilly Circus at the centre of London’s West End.
The Team
10 Piccadilly project team
Planning consultants
Architects
Transport consultants
Heritage consultants
Community engagement consultants
Project managers
Contact us
London Communications Agency are supporting The Crown Estate’s proposal for 10 Piccadilly and can be contacted using the details below:
The Crown Estate
The Crown Estate is an independent commercial business, set up by an Act of Parliament. We are one of the West End’s largest landowners, our estate includes some of London’s best places to live, shop, work and enjoy across Regent Street and St James’s.